Day 3: How did you get this far?
“You can’t manage what you don’t measure.” Have you heard that one before? It makes perfect sense. How do you know if you’re making progress if you’re not keeping track of what’s happening? How do you know how you got where you are if you don’t know what efforts are paying off and which ones are just a waste of your time?
After you get your numbers straightened out, check out your key performance indicators to figure out what is working and what is not. Entrepreneurs these days feel like they need to do everything and be everywhere on social media, but the fact of the matter is you only need to do what works. So, although it may take a little effort to figure out what is working and what is not, in the long run, you’ll save time by not doing things that aren’t moving you forward.
If you aren’t tracking your KPIs, it’s time to get started. If you sell on Etsy, you probably know that it keeps track of your stats. Did you also know Etsy has some amazing articles to help you grow your business? Google analytics is another amazing tool, and they have a free Analytics Academy to help you get the most out of it. If you have a WordPress blog, you can install plugins to track your analytics. Nathalie Lussier’s “30 Day List Building Challenge” explains how to build your list by using analytics, and she even walks you through the steps to set them up for your WP site.
You might be surprised how things ‘magically’ start to grow when you make the effort to measure their progress. Here is a list of resources to help you better understand what KPIs are and how to build your business. Please share your experiences in the comments!
- Check out the Etsy’s “Seller Handbook” articles on growing your business
- Take Nathalie Lussier’s 30 Day List Building Challenge
- Set up Google Analytics and put them to work for you
- Which KPIs are meaningful for your business according to Tara Gentile
- Get clear on the “5 Key Metrics You Need to Be Tracking in 2015” via Entrepreneur.com